SM Supermalls released the SM iButterfly, an Augmented
Reality Application on your IOS and Android mobile devices last May 5, 2012 at
select SM Supermalls. SM Mall of Asia, SM Megamall, SM North EDSA, SM
City Fairview, SM Southmall, SM City Baguio, SM City Davao and SM City Cebu
simultaneously launched the iButterflies. Catching iButterflies at SM
Supermalls is a fun and entertaining mobile information and couponing experience
when you are at an SM Mall.
It uses 3 technologies: Augmented Reality, for
seeing the iButterflies in the real world, Motion Sensors for catching
iButterflies using your phone and your phone’s Global Positioning System or GPS
for finding where the iButterflies are. It is definitely a unique way of
enjoying promos from our tenant partners such as Starbucks, Krispy Kreme,
Forever 21, David’s Salon, Kenny Rogers, Jollibee, Mang Inasal, Chowking, Red
Ribbon, Greenwich, Smart, BDO and McDonald’s!
Catching an iButterfly is easy. First, download the application by connecting to the free SM WIFI or the
SM_iButterfly SSIS at the participating malls you may also use your phone’s 3G
connection. Using your gadget, simply download the App via Google Play and App
Store’s, just search for the iButterfly Asia App. Once downloaded, open
the App and start catching
iButterflies. These turn into instant prizes. Simply claim your prize at participating mall stores.
As a sustaining effort, SM MEGAMALL launched its
own iButterfly campaign offering instant prizes from concepts unique to
Megamall, namely: Yabu, Akiba Café, J.CO Donuts & Coffee, Papa John’s, Cha
Time, Marithe Francois Girbaud, and SM Megamall Cinema.
An iButterfly catch-up event was held at the SM
Megamall Mega Atrium on June 8, with special guests like Tim Yap, Tessa-Prieto
Valdez, Jenni Epperson, and more. Guests enjoyed an ibutterfly tutorial from
YouTube sensations Petra Mahalimuyak and Bogart the Explorer and had a fun SM ibutterfly
experience.
Download, catch and win now!
Thank you!
